How to Make Money Online for Free

When it comes to building an authority online, one way to build that authority is through guest blogging. Guest blogging can be a very clever way of building connections online and becoming a leader within a  niche. This guide will walk you through the steps on how to guest post effectively. to maximise your time and efforts.

How To Guest Post Effectively

Guest Blogging SEO

Guest blogging SEO is an effective way to gain valuable traffic from high authority sites. When you guest post for high authority blog sites, you are able to link back to your own site which in turn creates valuable backlinks and more traffic. However- if you go into guest blogging with the sole aim of just creating traffic; you may find your efforts short-lived. There are so many benefits of guest blogging- so before you jump straight in, understand the full benefits first. Check out these examples:

1. Become a leader in a niche
2. Become more popular within the blogging community
3. Gain valuable contacts
4. Build domain authority
5. Build valuable backlinks
6. Drive more traffic to your own site. 

The above list can all be achieved with time. However, when it comes to how to guest post -it is important to understand early on, what your personal goals are. Once you are clear on these, then finding the best places for you to guest blog will become a lot easier to determine. If your sole intention is just to create backlinks- then finding sites with a strong domain authority should do the trick. You can find website metrics on SEO Metrics Toolbar. This is a free service, with pro versions available.

Another great resource is SEO Quake. This is a browser extension and this allows you to check competitor’s statistics, their backlink profiles and will present link building opportunities. Both of these will allow you to research and implement your guest posting strategies on key blog sites within your niche.

Finding Guest Posting Opportunities| How To Guest Post

When it comes to actually finding guest posting opportunities, it is important to be able to identify the best sites to work with. Here is a check list for your consideration:

1. Relevant niche sites
2. Engaged audiences
3. Active on social media. 

It is vital to choose the best place for you to guest post. The more engaged and active the site is, the better for you. If the webmaster isn’t active on social media, chances are he won’t put all of his efforts in promoting your article. It is really important to engage with active bloggers, otherwise your efforts could be in vain.

Google Searches For Guest Blogs

Google is a honey pot when it comes to finding guest posting opportunities. Type into the search bar these terms: Remember, it is important to input your own keyword, and indeed not the word “keyword’.

• keyword “submit a guest post”
• Keyword “guest post”
• Keyword “accepting guest posts”
• Keyword “posting guest posts”
• Keyword “guest post guidelines”

Google should present to you a list of opportunities to scroll through. Remember your Moz Bar, and/or your SEO Quake software: go through your list and find the most suited place for you to guest post. Once you have finalised where and who you want to guest post for, it’s time to start some work!

Prolific Social Media Bloggers

Within every industry, or niche, you will always find a ‘prolific blogger‘, who is the prolific blogger within your niche? When it comes to how to guest post- becoming a leader within a niche sometimes requires you to follow them on social media and Facebook groups and forums.

These ‘active’ leaders live their life by their niche, and work tirelessly behind the scenes. Follow them, interact with them, ask questions, give feedback and build connections. Over time, you will find that your popularity will grow and you’ll build direct connections with key members. This is also another great way of being able to guest blog for the big boys!

Twitter Searches for Guest Blogging

When it comes to how to guest post, Twitter is a great way to search for trending topics. If you type in keyword ‘guest post’ you will be adorned with the latest tweets within your industry. It is a really useful tool to seek out relevant topics of interest within your niche; but more importantly; who is talking about what within your niche!

Guest Blogging Sites

Off course, with the internet, there are a million places where you can find where to guest blog! There are free sites to sign-up for and paid sites. Here is a really useful article to get you started. If all else fails- be sure to check out this list!. 

Guest Blogging Guidelines

OK- so you have done your research. You have your eye on a few key bloggers! How do you approach them? Here is a useful guideline for your perusal!

Blog Post Content Research

• Research the blog’s content
• What are they talking about
• What topic is popular?
• What article generated the most interest?
• Who is their audience? Are they a business to business blog, or business to consumer blog?
• What style is their content? Is it mainly how to articles, or pictures and videos?

Guest Blog Research

Study the blog’s by guest bloggers. Are they performing as well as the owner’s blog posts? How have they performed on social media? What level of comments have been generated? If you become a guest blogger, would you be able to make an impact?

This is a vital step in determining whether your efforts are likely to pay off! Remember: It is better to put the effort into research, before wasting your time later on!

Find Out What is Popular

When it comes to pitching ideas; it is also important to be able determine which topics are working well and what the audience is for each post. There are numerous ways to find out about what is popular and trending in social media.

• http://topsy.com/s?q=domain.com. This site will show you how popular a blog post is, by the amount of times it has been tweeted. It is a great way to find out about a blog’s audience, by checking who tweeted it in the first place.
• http://digg.com/search?q=site:domain.com. The amount of Digg votes represent how popular it is.
• http://delicious.com/search?p=domain.com&jtf=E&partial_type=B. This will show you how popular a post has been.

When it comes to coming up with ideas, this will help you when pitching your content ideas as a guest blogger.

Pitching For Success

There is no real secret to when is the best time to pitch for guest blogging opportunities. Sometimes the direct approach is the best one. If not, perhaps this guide will help you!

• When you are talked about in social media
• When your articles have been shared
• When a blogger is advertising a guest blogger
• When a guest post has been published!
• Or perhaps, just reach out and be direct! What have you got to lose?

Presenting Yourself For Guest Blogging

When it comes to presenting yourself, treat it as an interview. You want to work with an authoritative figure (your boss) in the hope to gain some very valuable leads back to your own site (money), would you hire you?

You must ensure you are as presentable as can be! Are you social profiles selling you well? Have you become popular within your niche? Do you have success from your own personal blog articles? Do people ‘respect’ you as an up-and-coming leader? If they do, then you should be just fine, if not: perhaps take this time to better place yourself when you are ready to present yourself! Remember: This whole internet malarky is a game, but, people who have been there the longest and shout the loudest, are usually the ones at the top of theirs- so make sure you can be seen and be heard amongst the sheep!

Take Action-

When it comes to how to guest post-when you are ready it is time to take action. Email your chosen/preferred bloggers and connect with them. Always start with a soft-sell approach, and build up an informal connection. Congratulate them on their site and mention a few articles to which you have a particular interest!.

After you have some initial contact going; you can then introduce some of the ideas you have come up with. Remember: The key to becoming successful online, is by building relationships on and off-line. It can become a very sterile world, but with some tenacity and determination, the world can be your oyster!

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