Nowadays you can see a ton of websites in the internet but there are very few websites who are popular and people know about those websites because those websites are on the top search results.
The reason why those websites are on the top is SEO.
SEO helps you to reach your websites or webpages at the top of the search engine and if your website is on the top search results then the probability of users to come on to your websites is more.
The most important thing is traffic and without SEO no one can visit your website. Your website will be garbage without SEO. Everyone want to be at the top either in SEO or in other things. And if you want to be at the top then you have to do some creative things. That means make your content creative and informative.
Google index those content quickly which are unique and attractive. User who are coming to your website will spent more time that what a blogger need and this thing will be possible if your content are unique.
There are many things you have to do in SEO. Here I am going to talk about Off-page SEO. SEO divides in to two parts i.e. On-page SEO and Off-page SEO.
On-page SEO: If you are working on On-page SEO then you have to take care about the things like titles, meta tags, inbound links, headings, sub headings, keyword, and meta descriptions. These all things come under On-page SEO.
On-page SEO done on your website or on your content what you are writing for your website. If you should take care of these things then it will definitely help you to reach at the first page of any search engine.
Off-page SEO – If you are working on Off-page SEO then you have to take care about the things.
like Blog commenting, Guest posting, Social bookmarking, Forum postings, backlinks, and outbound links.
These all things I mentioned comes under Off-page SEO. Off-page SEO is done outside the website that means you have to go out from your websites to get quality links and do Off-page SEO. If you will take care of these things then Off-page SEO will be very beneficial for your blogs or website.
Beginners Guide To Off-Page SEO |
How Off-page SEO helps You
If you are good at Off-page SEO than you must know about Backlinks, Forum posting, Guest posting, and Social sharing. Basically these things play the most important part in the Off-page SEO.If you are doing guest posting then it will help you to promote you website on others website and if you are doing guest posting on that website who have high domain authority then it will help you to rank you on the top.
Social sharing will help you to get traffic from the social media websites. You just have to share the links of your website or webpage or web content to the social media websites.
Read more: Blog Post Social Signals Strategy
There are a lot of stuff you have to do in Off-page SEO but I will mention some few things which are most important and the things which you have to always keep in your mind.
Everyone tell you about SEO but some people will teach you SEO in a proper manner. SEO is the only thing who can make your blog or website popular.
If you have a strong connection on the social media websites then you will get maximum traffic on your website or blog. The plus point of social media websites is you can target your audience by doing promotion on them.
Here I am going to talk about the backlinks. If you know how to get backlinks for you websites.
than your almost work is done. If you get maximum backlinks for your websites then the domain name.
authority of your websites will be high. If your domain authority is high than it helps you in SEO.
You can discuss your problems with people on forum posting and if you have a solution of others problem then you can share the URL of your website to solve their problem. Due to this other people who don’t know about your website will know about your website.
Things You Need To Focus On
Authority backlinks
The people who don’t know about the Off-page SEO then always remember one thing that Off- page SEO is all about the backlinks.If you don’t have any backlink then no one can rank your website on the first page of the search engine. 99% of the websites on internet have at least single backlinks which is pointing to your website from any other website. If your website have authoritative relevant backlinks then any search engine trust your website more and help you to on the top.
Make sure that you are taking backlinks from those websites whose domain authority and page authority is higher because those who have higher authority will help your websites to get quality backlinks.
Always take backlinks from those website who have higher domain authority (DA) and Page authority (PA). Because it will help you to increase your domain authority and Page authority which is good for your website.
If I am talking about google, then google make your content visible for the users if you have fresh content. Google rank pages by its algorithm.
Factor what Google considers while ranking:-
- Number of linking domains: The number of websites or blogs linking to your website or blogs is most important to rank you on top.
- Number of linking page: If your website is linked with many websites rather than single website then it will help you to be on top.
- Linking domain authority: If your page is linked with that page whom page authority is high then it is beneficial for you and your website.
- Links from homepage: If you get linking from any other website’s homepage whose authority is high then it is good for you website for ranking.
valuable.
Social media signals
This is the other way to improve your SEO. If you want to improve your social share then it will definitely help you to reach you out on the top. Know about your audience and target your audience according to your content if you are not targeting your audience according to your content then social sharing is not for you.Engage with your audience so that you will know that what your audience likes. Always make that content what your audience need it will help you to reach at the top.
According to study twitter handle billions of search queries in the year of 2o10. Even Google and Bing also have billions of search queries in a single month.
If you have good command on social media and you have pages who have many followers then you will play in money because you will get many users from the pages. You can generate a large amount of traffic on your website if you have a big page who have millions of followers. Facebook, the no 1 social media website also mention that Facebook gets a billions of search queries per day.
There are many websites present in the internet who are running only because of social media. If social media will not available then the ratio of website on the internet is less than now. Social media is like the backbone of Off-page SEO.
If you are active on social media then social media also helps you to grow your website on the first page of the search engine. Basically the web is used for building relationship with your customers and clients, sharing ideas with other people, helping each other with the helpful information with each other by sharing information.
Quora
Many Legends who know the SEO better than me and many people who are doing SEO. Those legends are also using Quora to boost the visibility of their blogs and website. It is the best way to improve your SEO of the website and Off-page SEO too.Quora is also an part of Off-page SEO and if you are not using Quora then you are not putting your proper effort to the SEO of your blog or website.
Asking questions and giving solutions is the better way to get traffic on your website because people are curious to know about that person who solve their issues by giving them a best solution.
Many people here don’t know what is Quora?
Quora is a place where you can find the best possible answer of your all problems whether those problems are of SEO or from your life or about anything, you can find the solution of almost each and everything.
Those who don’t know how to use Quora or what is Quora?
There are some few tips for you!
- Showcase your skills: The solutions you give to others will show your skills to the readers of Quora. Always answer those question which is related to your blog or website to get traffic on your website or blogs. If your solution will help readers then they will start requesting you to give solutions to their problems.
- Google displays your answer: If your answer is genuine and you got many upvotes on your answer, then google will display your answer on the search results whenever user types a related query to your answer. It is helpful to grow your audience.
- Permanent traffic: If you gave answers to your reader in depth and that answer was informative and helpful then it generate a good amount of traffic ever and that traffic is permanent because you are solving the issue of the readers by giving them a best solution.
- Experts: There are many talented people who are spending their time on Quora. You can learn many things from them if you want to learn related to your business. Those experts are experienced and the things you will learn from an experience person will definitely help you.
Youtube videos
Now everyone is thinking that how YouTube will improve the Off-page SEO of your blog and website. Let me clarify to you guys that YouTube is the world’s 2nd largest search engine after Google.So don’t take YouTube lightly. The links you get from the YouTube videos are valuable to your blogs because those links will help you in Off-page SEO.
There are many YouTuber’s who are taking YouTube as a carrier and they are performing well. They have a good number of subscriber and if you have a large quantity of subscriber on YouTube then it will help you to get the traffic on your website or blogs too.
Nowadays YouTube is very popular in the world and many people earn a good amount of money from YouTube by making videos. I must say that it’s not easy to make valuable content but if you are putting your effort regularly then your content will be on top on YouTube one day. All you need is creativity to engage audience and patience.
You can get traffic from YouTube if you have a good quantity of subscribers. You just have to make good valuable content for your audience with full of information.
Now here are some tips for you guys:
- Don’t be fake, just be you and showcase your skills with the help of videos. It should
- represent your personality.
- Always make video on trending topic which is popular.
- The videos you make will show your audience that you are unique from others.
- Quality of your content matters, if the quality is high your views will be high.
- Don’t promote your channel before 10 to 15 videos and a good amount of subscribers.
- Make consistency with your videos so that audience will know when you will put your next video.
- Make your title attractive and catchy.
- Thumbnail is everything so make your thumbnail attractive.
remember that YouTube is a community so if you want attention then you also have to give attention to other people channel also.
Blogs For Weekly Round-up Posts
This is the quickest way to improve the Off-page SEO of your blogs. If you want to be successful than the main thing is to build relationship with others. If you start building relationship with other bloggers too then it will help you to promote your blog in front of those bloggers and get more traffic to your blog.Link roundups is the only possible way to build relationship. This is the best possible way to showcase your blogs content in front of everyone and get attention of all other bloggers.
If you are doing this thing every week then you will get quality of backlinks soon. And trust me those backlinks will help you to overtake those website who are on number one.
Many people don’t know how to find roundups in their niche. You just need to type “weekly link
roundup + your niche keyword or “mashups + your niche keyword”.
Now everyone will thinking that its easy, yes its easy to represent yourself in front of other bloggers but you have to take about few things before going to roundups.
- Make your content attractive that compels reader to read your article.
- The one and only one success mantra for online business is building relationships with other bloggers.
- Don’t inform your fellow bloggers about your all post just show them your best post who got maximum likes.
Keyword
After hearing keyword in Off-page SEO many people will think that it is an part of On-page SEOthen why I put this in On-page SEO. Because the things you need to remember is if you are not
select your target keyword properly then it will attract wrong links from others website.
If you need more from the Off-page SEO then you must have to target your right keywords. Keywords play an important role in both types either On-page or Off-page.
You know that your keyword is the only factor that control your SEO. If you want to run a campaign of great content then keyword are the essential building blocks for it.
Everyone wants to improve their organic traffic and if you want to increase your visitors to your blog then you have to take care of your keyword. Take your keyword which is related to your niche and while making content use those keywords around it.
For example: if you want to search about sports center then enter your main keyword in “Google
keyword planner” or just put on “Google search bar” you will get ideas from there.
The way to improve your keyword performance is use your primary keyword in the title tag, and your LSI keyword in between your content. And remember one thing that please don’t mention your primary keyword again and again in your content.
Many people don’t know about LSI keywords. LSI means “Latent Semantic Indexing” and there are many tools to find your LSI keyword for your niche.
Also concentrate on your long tail keyword if you want to improve your ranking.
Infographics and images
This is also the important part of Off-page SEO. If you are using unique and attractive images then you gets a quality and quantity of links from other websites or blogs which will helps you in improving your SEO.If you think that you content will be on top within some days then you are wrong. Many people use black hat SEO to rank their content which is wrong. Put the original content according to the guidelines of SEO to get recognized by the Google.
The easy way to get recognize is to create infographics. It will help you to rank early and quickly. Because now a few viewers will make infographics. So you have a great chance to showcase your skills and creativity in front of your audience.
After listening about infographics many people are making infographics, some are bad and some are great. Yes infographics will help you to rank on top but if you are making your infographics attractive, with proper information, good color combination, charts, icons, graphs and the most important thing is data.
Many people don’t know how to create infographics. Don’t worry its easy to create, there are many tools available to create infographics like “Canva”. You can create your info graphics using Canva and also measure that is your infographics is performing well or not.
Infographics is recommended by the maximum bloggers because you can provide a ton of information with the help of infographics. Just create a one attractive and easy understandable
infographics with full of important information related to your niche. And I bet that infographics will rank soon.
Use your creativity and choose the best possible colors and make your infographics cool. So that every user who will come to your website will love your work and bookmark your website on their browsers for future use.
Google penalties
Backlinks are really very important if you want to maintain your ranking on the first page of search engine. But remember one thing that your search performance depend on the links. Because links makes your search performance better or worse.Backlinks plays an important part if we are talking about Off-page SEO because it have the strongest impact on search engine. Make sure that your website or blog is save from Google penalties, because recovering from google penalties is very difficult.
There are many ways to get popular but if you are taking the wrong way then it might be harmful for your blog or website in future. You will get ranking quickly and easily if you are working under black hat SEO. Black hat SEO helps you to get ranking fastly but these type of SEO will not allowed by the Google this is not comes under the policies of Google.
Google mainly focus on your valuable content and your website optimization. If both of them are
working good then your website or blog will be safe.
Precautions
Go through the full analysis of backlinks because it will help you to find that which backlink are good for you and which are bad for you.Now I will tell you how you will know that your website or blog is free from all the penalties:-
- Website Audit: If you are facing any issues in your website then you can use SEMrush. This is the highly recommended tool which is recommended by many of the bloggers. You can check each and every issue even you can check that why your website are not raking well on search engine.
- Optimization: content is everything what users need. If you are not using the right keyword then its might be ok but if your content is too promotional then no one can stop your content from going viral. Give your audience a helpful content which is full of information. If you are providing valuable content to your audience then your audience comes to your website every-time when they need any help related to your niche.
- Use different keyword phrases: if you are done with all the processes of backlinks and understands that from where links are coming, which link is important, which link are good or bad, which links you have to use to rank your website.
One tip I want to give you for the better ranking. Always take the anchor text with your brand name because everyone who likes your content will share your content. You are not able to control the anchor text so use your brand name. if you are always put fresh content in your website and blogs then it will be beneficial for your website or blogs.
Contribution
After see the word contribution many of you think How can we get backlinks through contribution? Yes its true if you are contributing your skills with other bloggers then it will be helpful for your website or blog.Guest blogging is the most effective way to generate your backlinks you can do guest blogging to those website whose domain authority is high and get a backlink from that website.
This is also help you to build a good connection with other bloggers related to your niche. And if
you are in touch with different bloggers then you will learn many things about blogging about them.
By sharing and taking information from the bloggers is like learning and teaching something to someone. if you will give your best then they will give you best and it will help you to filter your skills.
You can generate Do-follow backlinks with the help of guest blogging. It is the easy way to get backlinks from high authority websites and also improves the SEO of your website. You can do these all things without getting any negative ranking because these things are comes under the policies of google and other search engines.
The things you get by contribute to other websites or blogs?
- If you are contributing to other bloggers website then this thing will help you to get backlink and backlink is very beneficial for your Off-page SEO of your website or blog.
- Guest blogging increase your traffic of your website because the user who come to that website where you are doing guest blogging will come to your website too if they like your content.
- The surest way to increase your link building is guest blogging.
- The relationship you build while doing guest blogging with other bloggers will help you to rank your website on google.
website in between the content while writing for other blogger this will ruin your relationship between you and the website owner.
You have to give your best to write content for other bloggers that means while doing guest blogging. Write your best because if you are providing low quality content then its bad for you and your Blog or website.
Always remember these things while doing Guest blogging:
- First of all find and make a list of those websites who accept guest blogging related to your niche.
- Write down each thing which is important about the website like Domain authority and guidelines of the guest posting.
- If you want to get more guest posting and want to get more backlinks then don’t go anywhere, just type “Your seed keyword” + “guest post” or “intitle: guest post guidelines and get the more opportunities for guest blogging its shows you a large number of opportunities than Google search engine.
- Find your opportunities in social media websites for example go and search on Facebook by typing “your keyword” + “your niche” and it will show you more opportunities than Google.
- The other way to get opportunities of guest posting is by observing the other blogs and keep commenting on those website. Check whether the website is active or not, that website have fresh content or not and the website is up to date or not.
- Many people will go to the blog social analyzer and submit the RSS feed of the website where they want to blog. If they have good share and tweets then you might have chance to get guest blogging on that website.
- Now the times comes to do the guest posting. if you have any topic in your mind then just type that topic on linktally.com this will tell you how will your article is going to perform.
- The other way I have to get the opportunity of backlinks from the high authorities pages is go to the open site explorer and just enter the URL of the website and check the authority of that pages by tapping on it.
- Remember these things while doing guest posting. Now go and create killer content for your
- website and for those with whom you want to do guest blogging.
Directories and Forums
There are many few things which can help you to be an popular blogger and Off-page SEO is one of them. If you want to get more traffic and more visibility of your skills then submit your stuff in directions and forums.You can also discuss many things on forums because you can see different kind of bloggers there. Forums give you the traffic as well as it teaches you the things you don’t know.
I am going to mention some websites where you can do forums posting by submitting your content and get your content or website more visible.
Social bookmarking websites: The best platform where you can showcase your stuff in front
of other people. There are many social bookmarking websites, keep posting your content on these websites to get more traffic to your websites or blogs. Some of few websites are Slashdot, digg, Technorati and stumbleupon.
Forums: Forums is the place where you can easily communicate with the popular bloggers and the beginners. You can get a lot of knowledge about your niche in forums. You can easily build good connections here. This is the best way to gain traffic and increase your rankings. Some of the forums website where you can submit your content are: Blog Engage, Indiblogger, bbpress, warrior, blokube forum etc.
Blog directory submission: This is the best possible way to get quality backlinks. If you want to get long term then it is the best choice of getting backlinks, its little bit tough but its good for your website and blog. You just have to choose the category and keep posting your content under that category.
Article submission: It’s good for you and your websites if you are posting the article to those directories who have high authority. Many people create low quality content and some are using keyword stuffing and many more things which are comes under black hat SEO. If you are doing these kinds of stuff then your article get rejected. So create high quality content, it will be good for your blog or website.
Question and answer websites: There are many websites o question and answer and these websites are helpful to get more traffic to your blog. You just have to go to these websites and search questions related to your niche. Give answers to the people solve their queries by giving them a solution. Always mention your blog link at the end of the solution. There are some few website of question and answers like Yahoo, Quora, blurtit etc.
Share your videos: Sharing your videos is the other best way to get quality backlinks. If you are a video blogger than you have a great opportunity to get popular by sharing your videos on these websites. The website who have high page rank are YouTube, Flickr, Picasa, Tumblr, imgur.
Image submission: Optimize all the images of your websites with title tag and proper URL before submitting to these websites. Flickr, Instagram, Picasa, Tumblr, imgur. Infographics submission: Infographics is basically a image which contain a lot of information and I mention above that how you get a backlink from infographics. Make your infographics attractive and submitting to these websites. Don’t forget to give reference link to your website. It will help you to get more traffic. The websites where you can submit your infographics are reddit and visual.ly.
Share to document website: Create a ppt and pdf related to your niche and make sure that you are making unique and informative document from other people. Upload those document on these websites issuu, slidshare, scribd.
The websites I mentioned above are those websites where you can get a good quality backlinks because these website have high page authority and domain authority. And there is not any doubt that Off-page SEO will give you a better ranking on search engines.
There are many people who are doing SEO but there are some few people or blogger who can take care of each and every small things from the start SEO is like if you take one wrong step your blog or website will be in danger.
There are many ways to do SEO, some are good some are bad. It’s depend on you that which way you are choosing. The bad one will take you to the top in a very short period of time but this choice is not for a long term choice. Choose a right way to grow, it will take some time but it will be with you at last.
Conclusion:
If you heard about Off-page SEO then only one thing comes in every one mind that is links. Yes Off-page SEO is all about links. You have to take care of all the links.
Off-page SEO will help you to build relation between other bloggers who are from your niche or sometime who are from other niche too. They will help you to show your skills and make yourself visible in front of other people and bloggers.
Off-page SEO will help you to rank your blog or website on the top search list of google search engine. So don’t take Off-page SEO lightly. Optimize your website and make your content better and unique.
The things I mention in this article will definitely help you to get best ranking on search engines keep the things on mind while doing Off-page SEO.
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