On Page Search engine optimization refers to all actions, activities and techniques that apply to the website to improve its ranking in SERPs. In this section ranking factors include quality of code, content including textual and visual to make the better user experience on the website..
In Other words On Page SEO is the practice of optimizing the website in order to rank higher and earn more relevant traffic in search engines. On Page SEO techniques are changed over the years, so it is important to adopt new techniques and methods. To follow latest techniques you can use online SEO checker tools will highlight mistakes in your webpage. We play with title tags, URLs, Meta Tags, Keywords, Quality Content, Internal links, sitemaps, and a lot of other things while we practice On-Page Search engine optimization.
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Ranking Factors in on-Page SEO
- Keywords
- Page Quality (Visual and Textual)
- SEO Friendly URLs
- Meta, Title Tags and Headings
- Relevancy
- Internal linking
- Website Load Speed
- Flawless User Interface.
What is off-Page SEO?
Off-page Search engine optimization is to use all of the techniques, activities, and measures outside of your website to rank a website higher within Search engine result pages.Off page SEO refers to all those methods, techniques and activities that can be used to improve the position of a web site in the SERPs. Many people think off-page SEO is just about link building but it is not only that. In general, off-Page Search engine optimization focuses on the promotion of the website.
OFF page SEO is all about
- link building
- Social bookmarking
- Social media marketing.
Ranking Factors of Off-Page SEO
- Domain Authority
- Page Authority
- Social Signals
- Backlinks
On-Page SEO vs. Off-Page SEO
Both are essential to the success in the ranking of any website. There are two different things that search engines look while assigning weightage to a website.On-page: what is a website about? How useful and the beneficiary for a user is it?
Off-page: how authoritative is a website? How much popular and trustworthy is it?
In on page SEO you need good content, well-structured website and a good strategy of internal linking but off Page SEO is outside of the website. We have full control On On-Page but partial control on Off-Page because backlinks and reviews, social signals and other factors in off-page rely on the behavior of others.
Which One is More Important?
Now we come towards our topic, Can off-Page SEO overcome On-Page SEO mistakes?The Answer is Simple: Big No
A website with poor on-page SEO but strong off-page SEO has no chance to get a high rank, but poor with off-page and perfectly done with on-page has chances to rank in SERPs. So a plus point goes to On-Page.
5 SEO On-Page Tactics You Ought to Know
What is on-page SEO? As the name suggests, this refers to search engine optimization that occurs within a web page or blog article. While off-page SEO refers to the building of backlinks and increasing social media chatter.
Search engine optimization does not have to be an overly complicated task. It all starts with the web page itself. Before you spend hours building backlinks, look over these 5 SEO on-page tactics that you ought to know.
1 – Create Readable Content
The old phrase, “Content is King”, still applies and should be the major focus of your on-page SEO. This means creating readable content. Your readers should not have to struggle to get through your content.
By increasing readability, you also increase the likelihood that a visitor will find your content useful. They will be more willing to share it with their friends or family on Facebook and other social media platforms.
How do you know if your content is readable? There are numerous tools for rating the quality of your content. The first step is to check your spelling and grammar. Most word processors have built-in spell checkers. For additional help, look for plugins, such as Grammarly.
The Flesch reading ease scale is another tool you can use to test the readability of your content. Again, you will find this available in most word processors or online through web-based applications.
2 – Use Proper Meta Tags
If you are building a website from scratch, or using a WordPress plugin, pay attention to your use of meta tags. This includes the title and description of the page. Keep your title to less than 70 characters. The description should be 160 characters or less.
Also, make your title and description relevant to your content. You can try to include your primary keyword once or twice, but readability is still a factor with your tags.
As you begin adding additional web pages to your site, make sure you do not use duplicate meta tags. Use a unique title and description for every page that you create.
3 – Optimize Your Images
Every page on your site should have at least one image. This helps break up the content, making it easier for your visitors to read. It also gives you another opportunity for including some on-page SEO.
Whenever you add an image, use ALT tags to provide a description of the image. This is another spot where you can include your keyword, as long as it is related to the image in question.
The ALT tag was created so that readers can have an understanding of what the image was supposed to represent, in the event the image does not load correctly. It also serves the purpose of providing a description for visually impaired visitors that rely on programs to read the text or translate the content of the page to braille.
4– Avoid High Keyword Density
By now, most website developers and content writers are aware that stuffing your page with keywords is not the best way to improve on-page SEO. Google and other search engines frown upon keyword stuffing and prefer you to focus on the quality of the content. Though, you should still include your keywords naturally within your content.
There are different opinions on this topic, but generally, 2 to 3% is considered an acceptable keyword density. This means that your keyword should comprise about 2 to 3% of your content.
In order to determine your keyword density, find out how many times the keyword appears in your text. Multiply this by the number of words in your keyword phrase. Divide this number by the total word count of the content.
For example, your keyword phrase is “search engine optimization”. The phrase appears 8 times in your 1000-word article. 8 (number of times it appears) x 3 (number of words in your keyword phrase) = 24. 24 divided by 1000 equals 0.024 – or 2.4%.
5 – Optimize Internal and External Links
Whenever possible, you should try to include links within your content. This includes internal links (links to other pages on your website) and external links. Internal links make your website easier for search engines to crawl. Both internal and external links help your readers find additional information related to the topic on your web page.
For good on-page SEO, use your keywords in the anchor text. But make sure that the anchor text flows naturally with your content. Anchor text simply refers to the text that contains the link. The links you choose should direct visitors to useful information. When linking to an external website, link to trusted sites of authority. This includes any sites that are at the top of their field or leaders within their industry.
Use These Tips Whenever You Create a New Web Page
These are simple on-page search engine optimization tips that anyone can use to attempt to increase their search engine rankings. In fact, you should try to remember these suggestions whenever you create a new page or blog post. Start by writing quality content, without worrying about your SEO. This allows you to create useful and informative content for your visitors. From there, you can begin incorporating these on-page SEO tactics. .
Best Off Page SEO Strategies
allinoneoffers best-off-page-seo-strategiesSearch Engine Optimization is a best way to promote the website. Search Engine Optimization (SEO) has two different type of Optimization methods first one is Off page Optimization and second one is On page Optimization methods.This article gives completely information about Off page techniques.
1. Create Dedicated Website Page in Social Networking Sites
Select top social media networking website and create separate pages for every business and create separate group for every business .Major social networking sites are Face book Google Plus, Twitter ,Pinterest, StumbleUpon ,Tumbler .publish new posts on regular basis to increase the visitors on your web page . Everyday share post and information on your page with some value addition to visitor this is only way get regularly visit your social media networking webpage.
2. Search Engine Submission
Submit your website to search engines directly. Major search engines are Google,Bing Yahoo and DMoz. Submit every article to search engines directly without using any software tools.
3. Web Directories Submission
Submit your website to web directories .where you submitting your website to directories choose category that is suitable for your website information. Submit website to directors for free. For listing website in the directories take 2 to 3 months depending on the popularity of the web directory .for better result submit website to major web directories at least once in month.
4. Create Forum
Create a forum about your Website .Share information new thoughts directly to visitors Give chance to visitor to participate in discussion about your website services.
Final Words:
Focusing on on-page SEO can also increase the probability that your off-page SEO strategy will be successful. While we come towards ranking in SERPs, There are two factors that set a rank of a website, On-Page and off-Page SEO. Both On-Page and Off-Page work together to improve a website rank.
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